Our 4-week Virtual Idea TestLab helps you get a better handle on what problem your customer really has, where they hang out, and what value you can provide that others can’t.
The Virtual Idea TestLab is open to the public, as well as Penn State-affiliated individuals (students, staff, and faculty) with a focus on entrepreneurs starting businesses in Pennsylvania. This includes:
4 weekly 2-hour sessions where all teams learn about customer discovery tips and techniques and receive guidance on how to apply these techniques to their specific idea
Access to up to $3000 for customer discovery
Optional 1-on-1 mentoring
By the end of the program, you’ll have a clearer idea of the problem/need your customer has, what they are doing now to solve/meet the problem/need, how that's working for them, what motivates them to keep looking for a solution, and how you can provide value to them.
The 2-hour group meetings will be held from 6-8PM on the following dates via Zoom: Aug 24, 31, and Sept 7, 14
Optional 30-minute 1-on-1 mentor meetings can be scheduled during open office hours.
We look forward to reviewing your application.
Sincerely, Benjamin Nason Idea Catalyst, Happy Valley LaunchBox powered by PNC Bank
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