Our 4-week Idea TestLab helps you get a better handle on what problem your customer really has, where they hang out, and what value you can provide that others can’t.
The Idea TestLab is open to the public, as well as Penn State affiliated individuals (students, staff, and faculty), and includes:
4 weekly 2-hour sessions where all teams learn about customer discovery tips and techniques and receive guidance on how to apply these techniques to their specific idea
Access to up to $3000 in customer discovery funds
24x7 access to our facility for the duration of the program
Optional 1-on-1 coaching
By the end of the program, you’ll have a clearer idea of the problem/need your customer has, what they are doing now to solve/meet the problem/need, how that's working for them, what motivates them to keep looking for a solution, and how you can provide value to them.
The 2-hour group meetings will be held from 6-8PM on the following dates here at the LaunchBox: Feb 18, 25 and Mar 3, 17.
Optional 30-minute 1-on-1 mentor meetings can be scheduled during open office hours.
We look forward to reviewing your application.
Idea Catalyst, Happy Valley LaunchBox powered by PNC Bank
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